This image is a print ad piece to promote Michigan tourism. This piece was done by a student at my primary school, Kendall College of Art and Design. The function of the piece is to promote Michigan as a tourism state and show a bit of the beauty of the landscape as a draw to the consumer. The style is really great because the dock is leading your eye up into the lake and then to the text. The typoography is pretty good, for the "driveway" phrase they used a nice laidback font to hint to the audience that this is a place of relaxation. I was attracted to the work because it's just executed very nice and it really portrays a peaceful and calming setting. Which most people traveling into Michigan are looking for.
3 comments:
Another good analysis. The layout is controlled, which evokes calm, and the palette of blues also adds to the calmness.
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