This is a billboard advertisment for the 2006 Scion. The theme of the billboard is obviously geared toward Halloween. The function of the billboard ad is to get your product visual out there to the masses, while appealing to a person's slightly humorous side. I found this ad online while do some research on outdoor advertising. The style of the ad is very clean and straight-forward. I found it to be very eye-catching and just humorous to imagine seeing a car like this driving down the road. I also enjoy the way they divided up the space, a lot of ads can have trouble visually with that. The typography is a very simple sans serif and they did a little word play with the "Trick and Treat", which is cute. The piece exemplifies a good amount of quality in the artwork. Car companies generally put quite a bit of money into advertising. I was attracted to the piece because of the playful way they incorporated the season and its rather trendy car advertising layout.
No comments:
Post a Comment