Post #5: Target Print Ad

This week I chose a Target print ad from the New Yorker that Target exclusively sponsored. The function of the ad is to appeal to the heart strings of readers by using NYC's Empire State Building, which even before 9/11 its was a trademark of the U.S. I originally saw the ad in the issue of the New Yorker that one of my professors had and I found the image online. The style of the design is relatively minimalistic. I love the combination of the almost hand drawn looking building contrasted to the harsh edges to the target symbols encompassing it. I also really like dark black into gray background and the subtle stars. There is no typograhy on this ad, the target symbol in the corner is enough of a statement for Target. Their symbol is recognizable nationwide, so that alone speaks for itself. The artwork is of really good quality. Target is one of the few nationwide chain stores that really has their advertising top notch. They spare no expense and realize the importance of it in the market. I was attracted to the piece because of its simple yet powerful message. Saying a million things without saying a word. My eye really caught that red jumping off the page on that black background, striking.