This image is of a billboard for the restaurant chain Chick-fil-a. The billboard serves as a humorous advertisement for company. I found this image online, but I always loved this campaign that Chick-fil-a does. The style of the work is a 3-D ad with a very clean simple design. The cows are trying to encourage the eating of chicken and not beef haha. The typography is a dripping, slopping hand drawn font, that works very well with the theme. I was attracted to the piece because I really love the whole overall campaign that the company runs. So this is just one of many billboards that go together. The boards are always eye catching because of the 3-dimensional cows that are always present.
2 comments:
I also enjoy the use of humor in advertising.
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