The image I chose this week is a print ad for Diet Mountain Dew. It serves as a promotional print advertisement for the Diet Mountain Dew product. I originally found it in a magazine but then found the image file online to post. The style of the design is rather simplistic with quite a it of empty space. They used a very eye catching color (that also reminds the reader of the product) that initially attracts the reader and then they draw you into the image of the sad puppy named Lucky. The tag line is what really sticks with you and creates a sense of humor about the ad; "Don't be fooled by a name". The typography is simple and subtle but it works great for the piece, nothing too overpowering. The artwork is definitely high quality and I wouldn't expect anything less from the Pepsi Company. I was initially attracted to the piece because of the color and once you read the tag line the humor factor really sticks with you. It was a really refreshing and innovative print ad to see.
2 comments:
The contrast of the acid green with the classical portrait is striking. (Once on vacation we rented a house on the seashore. There was a dog named Lucky living at the house next door who might have been even less fortunate than this one.)
Keep up the good work.
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